Privacy Policy

Last updated: May 30, 2025

This Privacy Policy describes how Mabel & Daughters Melbourne (the “Site”, “we”, “us”, or “our company”) collects, uses, and discloses your personal information when you visit or use our services, make a purchase from mabelanddaughters.com (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” refer to you as the user of the Services, whether you are a customer, a website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.

Collection and Use of Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses described below, we may use the information we collect about you to communicate with you, provide, improve, or enhance the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect the Services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be reasonably linked to you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly From You

Information that you directly submit to us through our Services may include:

  • Contact information, including your name, address, phone number, and email address.

  • Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information, including your username, password, security questions, and other information used for account security purposes.

  • Customer support information, including information you choose to include in communications with us, for example when sending a message through the Services.

Certain features of the Services may require you to directly provide certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information regarding your interaction with the Services.

Information We Obtain From Third Parties

We may also obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.

  • Our payment processors, who collect payment information (for example, bank account, credit or debit card details, billing address) to process your payments, fulfill your orders, and provide the products or services you request.

  • When you visit our Site, open or click on emails we send, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties is handled in accordance with this Privacy Policy. See also the section below titled Third-Party Websites and Links.

How We Use Your Personal Information

Providing products and services. We use your personal information to provide the Services in order to perform our contract with you, including processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, and providing other account-related features. We may also enhance your shopping experience by enabling Shopify to link your account with other Shopify services you choose to use, in which case Shopify processes your information in accordance with its own Privacy Policy and Consumer Privacy Policy.

Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or mail, and displaying advertisements for products or services. This may include using your personal information to better personalize the Services and advertising on our Site and other websites. If you are located in the EEA, the legal basis for these processing activities is our legitimate interest in selling our products, pursuant to Article 6(1)(f) of the GDPR.

Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for this processing is our legitimate interest in keeping our Site secure for you and other customers, pursuant to Article 6(1)(f) of the GDPR.

Communication and service improvement. We use your personal information to provide customer support and improve our Services. This is in our legitimate interest to respond to you, provide effective services, and maintain our business relationship with you, pursuant to Article 6(1)(f) of the GDPR.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies we use in connection with operating our store through Shopify, please see: https://www.shopify.com/legal/cookies. We use Cookies to operate and improve our Site and Services (including remembering your actions and preferences), run analytics, and better understand how users interact with the Services. We may also allow third parties and service providers to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can choose to remove or reject Cookies through your browser settings. Please note that removing or blocking Cookies may negatively impact your user experience and may cause some Services, including certain features and general functionality, to work incorrectly or become unavailable. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Disclosure of Personal Information

We may disclose your personal information to third parties for contract fulfillment, legal purposes, and other reasons consistent with this Privacy Policy. Such circumstances may include:

  • Vendors or other third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).

  • Business and marketing partners to provide services and advertisements. These partners use your information in accordance with their own privacy notices.

  • When you direct, request, or otherwise consent to the disclosure of certain information to third parties, such as for shipping products or using social media widgets or login integrations.

  • Our affiliates or within our corporate group, in our legitimate interest to operate a successful business.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), enforce applicable terms of service, and protect the Services, our rights, and the rights of users or others.

We have disclosed personal information for the purposes described above under Collection and Use of Your Personal Information and Disclosure of Personal Information.

Categories of personal information | Categories of recipients
Identifiers such as basic contact information and certain order and billing details | Vendors and service providers acting on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support providers, and analytics providers)
Commercial information such as order, purchase, and customer support information | Business and marketing partners
Internet or other network activity such as Usage Data | Affiliates
Geolocation data such as IP address or location derived from technical measures |

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we may share personal information for advertising and marketing purposes as described above.

Third-Party Websites and Links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you provide in public or semi-public venues, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those platforms without limitation as to its use by us or a third party. The inclusion of such links does not, by itself, imply endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request deletion of that information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under the age of 16, as those terms are defined under applicable law.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the following rights with respect to your personal information. These rights are not absolute and may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right of access: You may request access to the personal information we hold about you, including details about how we use and share your information.

  • Right to deletion: You may request that we delete personal information we hold about you.

  • Right to correction: You may request that we correct inaccurate personal information we hold about you.

  • Right to portability: You may request a copy of your personal information and ask that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Right to opt out of sale or sharing and targeted advertising: You may have the right to direct us not to “sell” or “share” your personal information or to opt out of processing your personal information for targeted advertising purposes. If you visit our Site with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out of the “sale” or “sharing” of information for the device and browser used, depending on your location.

  • Right to restriction of processing: You may request that we stop or restrict the processing of your personal information.

  • Right to withdraw consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent.

  • Right to appeal: If we deny your request, you have the right to appeal our decision by responding directly to our denial.

  • Managing communication preferences: You may opt out of receiving promotional emails at any time by using the unsubscribe option in our emails. Even if you opt out, we may still send you non-promotional emails related to your account or orders.

You may exercise any of these rights where indicated on our Site or by contacting us using the details below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity before responding to your request. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf. Before accepting such a request, we will require proof that the agent is authorized to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority. For the EEA, a list of the responsible supervisory authorities can be found online.

International Users

Please note that we may transfer, store, and process your personal information outside of your country of residence. Your personal information may also be processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant UK authority, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by email at support@mabelanddaughters.com or by mail at Braken 55, Obdam, 1713 GC, NL.

For the purposes of applicable data protection laws, and unless otherwise stated, we are the data controller of your personal information.